1. Write a Meta description for your home, pages and posts
Make it unique and easy to read. Write something that catches the eye of the visitors coming from Google. I use
WordPress SEO Plugin by Yoast.
2. Image description and alt tag
Whenever you upload an image for a post, give it a proper name an add
the alt text too. This will help your blog to get traffic from Image
search results. Instead of using a number (
e.g. 21.jpeg) use a wide description like: W
ordpress seo tips 2013.jpeg and a description like:
The Best SEO tips for WordPress on 2013.
3. Create an XML Sitemap
Help Google index your blog. Use WordPress SEO by Yoast or
XML Sitemap Generator to
create a sitemap and submit it to Google Webmaster Tools. It makes the
indexing process easier for Google and other search engines.
4. Register your blog on Google Webmaster Tools, Bing Webmaster Tools, Analytics, Alexa, etc.
I use the
All in one Webmaster Plugin for this. However you can do it with WordPress by Yoast. Make sure to submit your XML Sitemap to Bing and Yahoo too.
5. Ping Services
Adding ping services helps search engines to notice every time you
publish new content. However, if your list is too big Google can
actually tag you as a SPAMer. After reading an article about this on
Traffic Generation Cafe I only use the following services:
- http://rpc.pingomatic.com
- http://blogsearch.google.com/ping/RPC2
- http://ping.myblog.jp
6. Permalinks
The first thing you need to do
BEFORE creating content is to change your permalink settings and use something easier to read for search engines like
post-name
or something including post-names. Instead of having a horrible URL,
your new permalink will help search engines and visitors to know what
they’re looking for.
7. Google+ Authorship
Pagerank is losing importance every month and Google is now giving a
lot of importance to Authority. Make sure you register your Author’s BIO
with your Google+ account and increase your CTR on the process.
8. Broken links
Google hates them, and I hate them too. Install broken Link Checker
and delete all broken or non responsive links from your blog. Beware of
comments leaving a link to a temporary site. Broken link checker can
send you an email every time it discovers a new broken link.
9. Increase Website speed
In 2010 Google decided to put an eye on website’s speed because most
people will get out of a site that doesn’t load after a few seconds.
There are 2 things you can do to increase your website speed.
- Get a faster server (I recommend Blue Host)
- Install a cache plugin (W3 Total cache and WP Super Cache)
10. Avoid SPAM
Moderate your comments and use Akismet to delete SPAM. However be
careful and check your SPAM inbox once in a while. Sometimes Akismet
isn’t as accurate as we would like it to be.
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